Guide for Designers

The Texas A&M University-Corpus Christi graphic marks are the primary identifier for the University and are used more prominently than the University's other marks. The graphic is designed to be used as one unit in two configurations.

Variations of the graphic are available in the Image Gallery. Elements of the graphic are not to be combined with other marks and may not be changed in proportion, structure or typeface.

The mark should be displayed according to the graphic and design guidelines. As examples, typeface sizes used in reproducing the graphic mark should be no smaller than 6 points in size; there should be no less than 1/8-inch of open space around all sides of the primary mark.

The University's alternate graphic mark was created to provide a greater variety of choices to designers. The alternate mark, which uses a reverse design, may be employed when the design using the primary mark has lesser visual impact in the design. The alternate mark is available in both a horizontal and vertical version.

Secondary Elements are the components of the primary graphic separated for specific design usage.

Graphic

The graphic of the University mark is called "Momentum" and may be used as an element in designs for brochures, posters and other collateral materials.

Wordmark

The wordmark may be used when space is limited or when the full primary or alternate primary becomes illegible when reduced in size. The wordmark is available in both a horizontal and vertical version.

When used in conjunction with the name of a college, department or administrative unit, the University graphic mark should remain as a clear identifier of the University while also supporting the name of the unit.

Examples shown of co-branding support most usage at the University. All co-branded marks must be developed by Marketing & Communications.

The University slogan is "The Island University". It may be used in conjunction with the Primary, Alternate Primary or Co-branded marks in the University's colors. The slogan should not exceed the type size of the University name and should not be placed closer than 1/8" from the University graphic marks.

The University Commercial Seal is used for communicating our brand when the graphic marks are not appropriate, such as on certain certificates and recognition pieces, graduation materials, and some merchandise. Dimensions of the commercial seal should be no less than 1/2" in diameter with no less than 1/8" open space on all sides.

Elements of the commercial seal are not to be combined with other University marks and may not be changed in proportion, structure or typeface.

Use of the commercial seal for retail merchandise requires permission or licensure through the trademark licensing administrator in University Services, 361.825.5710.

The President's Seal is for the exclusive use of the Office of the President and may not be used for any purpose not authorized by the University President. The President's Seal can be found on diplomas, official transcripts and other official documents.

The Islander athletic program marks are the official series of graphics representing intercollegiate athletics at Texas A&M University-Corpus Christi. The Islander marks may be used by any University department, program, or recognized student organization for the purpose of non-resale promotions and spirit-building. Variations of the Islander marks include the full Islander mark, wordmark, and wave-only mark. Dimensions of the mark should be no less than 1" in diameter with no less than 1/8" open space on all sides.

These marks may not be used in part or full for any academic program material, such as brochures, posters and signage.

Use of the intercollegiate athletic marks for commercial use requires permission or licensure through the trademark licensing administrator in University Services, 361.825.5710.

Izzy the Islander is the official mascot of the University and is used primarily by the Texas A&M University-Corpus Christi intercollegiate athletic programs, student organizations and campus boosters. It may also be used by any University department, program, or recognized student organization for the purpose of non-resale promotions and spirit-building. This mark may not be used in part or full for any academic program materials, such as degree program brochures, posters and signage.

Use of Izzy the Islander marks for commercial use require permission or licensure through the trademark licensing administrator in University Services, 361.825.5710 .

The official colors of Texas A&M University-Corpus Christi are blue and green, with silver serving as an accent. Blue is the dominant color for all purposes.

Tertiary colors include those colors for reproducing athletic marks, letterhead and metallic printing.

Please contact Marketing & Communications at 361.825.2420 for guidance in color reproduction over various media.

The University marks are not designed to be typographically altered. However, similar typefaces are often requested to complement the marks. The typeface best suited to complement the graphic mark is Adobe Garamond Small Caps and Oldstyle Figures.

Garamond formatted as Small Caps or Times or Times New Roman formatted as Small Caps are acceptable substitutes. Garamond is used on all University stationery items and is readily available in most Microsoft applications.

The University graphic marks should originate from one of the approved graphics available online at the University Image Gallery. Do not recreate any graphic mark.

Common mistakes that may occur if a graphic mark is recreated include changing size proportions, stretching type, using an incorrect typeface, and using incorrect colors or sizes. All alterations of any graphic mark are prohibited.

An authorized coordinated program for the production of University business cards and stationery provides faculty and staff with materials used for personal identification and correspondence. All business cards and stationery items are produced through Printing Services, an operation within University Services. Campus units are not allowed to create their own stationery or identification materials apart from those officially provided through Printing Services.

Stationery materials can be ordered through Printing Services at 361.825.5679.

Print advertising and various collateral materials can vary greatly in overall design, but accurate application of the University's graphic marks will ensure a consistent representation of Texas A&M University-Corpus Christi.

When applied in print advertising, the Texas A&M University-Corpus Christi graphic mark should appear prominently on the front or first panel of the designed material. Co-branded marks can also be employed when material is used to identify a specific University unit.

Click here for examples of three approved name tags. Please have your vendor contact the Office of Marketing & Communications for approved templates.

Vehicles

Vehicle signage should consist of the Texas A&M University-Corpus Christi graphic mark or co-branded identity.

Signage

On-campus University signage does not require the use of the graphic mark if the co-branded unit is included in the text of the sign. In instances where the University is co-branded with an external organization, business or association the University graphic mark should be the dominant mark on the signage and the co-branded mark is the secondary mark.

For off-campus signage promoting Texas A&M University-Corpus Christi, the University primary mark must be dominant and the name of the University unit may be co-branded.

Marketing & Communications maintains a robust repository of official graphic marks and photographic images for designers to download when creating brochures and other collateral materials for the promotion of the University and its programs. Any use of these marks for commercial purposes must be coordinated with the trademark licensing administrator in University Services at 361.825.5710.

The Image Gallery is located at: http://imagegallery.tamucc.edu/