The Texas A&M University-Corpus Christi graphic marks are the primary identifier for the
University and are used more prominently than the University's other marks. The graphic is
designed to be used as one unit in two configurations.
Variations of the graphic are available in the
Elements of the graphic are not to be combined with other marks and may not be changed in
proportion, structure or typeface.
The mark should be displayed according to the graphic and design guidelines. As examples,
typeface sizes used in reproducing the graphic mark should be no smaller than 6 points
in size; there should be
no less than 1/8-inch of open space around all sides of the primary mark.
The University's alternate graphic mark was created to provide a greater variety of choices
to designers. The alternate mark, which uses a reverse design, may be employed when the design
using the primary mark has lesser visual impact in the design.
The alternate mark is available in both a horizontal and vertical version.
Secondary Elements are the components of the primary graphic
separated for specific design usage.
The graphic of the University mark is called "Momentum" and may be used as an element in
designs for brochures, posters and other collateral materials.
The wordmark may be used when space is limited or when the full primary or alternate
primary becomes illegible when reduced in size. The wordmark is available in both a
horizontal and vertical version.
When used in conjunction with the name of a college, department or administrative unit, the
University graphic mark should remain as a clear identifier of the University while also
supporting the name of the unit.
When used in conjunction with the name of a college, department or administrative unit,
the University graphic mark should remain as a clear identifier of the University
while also supporting the name of the unit.
Examples shown of co-branding support most usage at the University. All
co-branded marks must be developed by Marketing & Communications.
The University slogan is "The Island University". It may be used in conjunction with
the Primary, Alternate Primary or Co-branded marks in the University's colors. The slogan
should not exceed the type size of the University name and should not be placed closer than
1/8" from the University graphic marks.
The University Commercial Seal is used for communicating our brand when the graphic marks are
not appropriate, such as on certain certificates and recognition pieces, graduation materials,
and some merchandise. Dimensions of the commercial seal should be no less than 1/2" in diameter
with no less than 1/8" open space on all sides.
Elements of the commercial seal are not to be combined with other University marks and may not be
changed in proportion, structure or typeface.
Use of the commercial seal for retail merchandise requires
permission or licensure through the trademark licensing administrator in University
The President's Seal is for the exclusive use of the Office of the President and
may not be used for any purpose not authorized by the University President. The President's Seal
can be found on diplomas, official transcripts and other official documents.
The Islander athletic program marks are the official series of graphics representing
intercollegiate athletics at Texas A&M University-Corpus Christi. The Islander marks may be
used by any University department, program, or recognized student organization for the purpose
of non-resale promotions and spirit-building. Variations of the Islander marks include the full Islander mark, the Big “I” mark and the wordmark.
Dimensions of the mark should be no less than 1" in diameter with no less than 1/8" open space
on all sides.
These marks may not be used in part or full for any academic program material, such as brochures,
posters and signage.
Use of the intercollegiate athletic marks for commercial use requires permission or licensure
through the trademark licensing administrator in University Services, 361.825.5710.
Izzy the Islander is the official mascot of the University and is used primarily by the
Texas A&M University-Corpus Christi intercollegiate athletic programs, student organizations
and campus boosters. It may also be used by any University department, program, or recognized
student organization for the purpose of non-resale promotions and spirit-building. This mark may
not be used in part or full for any academic program materials, such as degree program brochures,
posters and signage.
Use of Izzy the Islander marks for commercial use require permission or licensure through the
trademark licensing administrator in University Services, 361.825.5710
official colors of Texas A&M University-Corpus Christi are blue and green, with silver
serving as an accent. Blue is the dominant color for all purposes.
Tertiary colors include those colors for reproducing athletic marks, letterhead and
Please contact Marketing & Communications at 361.825.2420
for guidance in color reproduction over various media.
The University marks are not designed to be typographically altered. However, similar typefaces
are often requested to complement the marks. The typeface best suited to complement the graphic
Adobe Garamond Small Caps and Oldstyle Figures.
Garamond formatted as Small Caps or Times or Times New Roman formatted as Small Caps are
acceptable substitutes. Garamond is used on all University stationery items and is readily
available in most Microsoft applications.
The University graphic marks should originate from one of the approved graphics available online
at the University Image Gallery.
Do not recreate any graphic mark.
Common mistakes that may occur if a graphic mark is recreated include changing size
proportions, stretching type, using an incorrect typeface, and using incorrect colors or
sizes. All alterations of any graphic mark are prohibited.
An authorized coordinated program for the production of
University business cards and stationery provides faculty and staff with materials used
for personal identification and correspondence.
All business cards and stationery items are
produced through Printing Services, an operation within University Services.
Campus units are not allowed to create their own stationery or identification materials apart
from those officially provided through Printing Services.
Stationery materials can be ordered through Printing Services at
Print advertising and various collateral materials can vary greatly in overall design, but
accurate application of the University's graphic marks will ensure a consistent representation
of Texas A&M University-Corpus Christi.
When applied in print advertising, the Texas A&M University-Corpus Christi graphic
mark should appear prominently on the front or first panel of the designed material.
Co-branded marks can also be employed when material is used to identify a specific
Click here for examples of three approved name tags. Please have your vendor contact the Office of Marketing & Communications for approved templates.
Vehicle signage should consist of the Texas A&M University-Corpus Christi graphic mark
or co-branded identity.
On-campus University signage does not require the use of the graphic mark if the
co-branded unit is included in the text of the sign. In instances where the University is
co-branded with an external organization, business or association the University graphic
mark should be the dominant mark on the signage and the co-branded mark is the secondary mark.
For off-campus signage promoting Texas A&M University-Corpus Christi, the University primary
mark must be dominant and the name of the University unit may be co-branded.
Marketing & Communications maintains a robust repository of official
graphic marks and
photographic images for designers to download when creating brochures and other collateral
materials for the promotion of the University and its programs. Any use of these marks for
commercial purposes must be coordinated with the trademark licensing administrator in
University Services at 361.825.5710.
The Image Gallery
is located at: