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Guide for Designers

Using the University's Marks

Why Have a Guide?

Graphic identity marks are symbols created to support the public recognition of an institution, organization or corporation. Each day we see graphic marks that bring recognition to name-brand products or services. Universities employ identifying marks to develop recognition among students, alumni and the greater community.

The Guide for Designers is an assembly of practices for properly using the graphic identity marks which represent Texas A&M University-Corpus Christi. This interactive Web site outlines which graphic identity marks can be used and how they are best applied. There are also resources regarding stationery and environmental signage.

All official graphic identity marks are available for download at the Image Gallery located on our Web site.

Questions? Marketing & Communications, a part of the Division of Institutional Advancement, is responsible for maintaining adherence to the proper use of graphic identity marks and providing assistance. You can reach us at: 361.825.2420 or at carrie.miller@tamucc.edu.

Vendors and retailers using graphic identity marks for commercial purposes must comply with the University's regulations on licensing and trademarks. For information on commercial usage and royalties, contact University Services at 361.825.5710.

Oversight of and statements regarding the use of the University's name and University identification guidelines can be found among the University Rules and Procedures.

09.02.99.C1 - Use of University Name and Indicia
09.02.99.C1.01 - University Identification Guidelines

Graphic Marks

Smallest typeface - 6 points. Typeface sizes used in reproducing the graphic marks should be no smaller than 6 points in size.

Sizing around graphic mark - no less than one-eighth inch. There should be no less than 1/8-inch of open space around all sides of the primary mark.

Alternate Marks The alternate mark, which uses a reverse design, may be employed when the design using the primary mark has lesser visual impact in the design.

Momentum and Wordmark The graphic of the University mark is called "Momentum" and may be used as a separate element for designing brochures, posters and other collateral materials. The wordmark may be used when space is limited or when the full primary mark or alternate primary mark becomes illegible when reduced in size.

Primary

The Texas A&M University-Corpus Christi graphic marks are the primary identifier for the University and are used more prominently than the University's other marks. The graphic is designed to be used as one unit in two configurations.

Variations of the graphic are available in the Image Gallery. Elements of the graphic are not to be combined with other marks and may not be changed in proportion, structure or typeface.

The mark should be displayed according to the graphic and design guidelines. As examples, typeface sizes used in reproducing the graphic mark should be no smaller than 6 points in size; there should be no less than 1/8-inch of open space around all sides of the primary mark.

Alternate Primary

The University's alternate graphic mark was created to provide a greater variety of choices to designers. The alternate mark, which uses a reverse design, may be employed when the design using the primary mark has lesser visual impact in the design. The alternate mark is available in both a horizontal and vertical version.

Secondary Elements

Secondary Elements are the components of the primary graphic separated for specific design usage.

Graphic

The graphic of the University mark is called "Momentum" and may be used as an element in designs for brochures, posters and other collateral materials.

Wordmark

The wordmark may be used when space is limited or when the full primary or alternate primary becomes illegible when reduced in size. The wordmark is available in both a horizontal and vertical version.

Co-Branded Marks

The University Mark, ready for co-branding. The University mark before co-branding with the name of a college, department or administrative unit.

Examples of co-branding.

 
When used in conjunction with the name of a college, department or administrative unit, the University graphic mark should remain as a clear identifier of the University while also supporting the name of the unit.

When used in conjunction with the name of a college, department or administrative unit, the University graphic mark should remain as a clear identifier of the University while also supporting the name of the unit.

Examples shown of co-branding support most usage at the University. All co-branded marks must be developed by Marketing & Communications.

Other Branding Marks

The University slogan: The Island University The University slogan is "The Island University". It may be used in conjunction with the Primary, Alternate Primary or Co-branded marks in the University's colors. The slogan should not exceed the type size of the University name and should not be placed closer than 1/8" from the University graphic marks.

The University Seal The University Commercial Seal is used for communicating our brand when the graphic marks are not appropriate, such as on certain certificates and recognition pieces, graduation materials, and some merchandise. Dimensions of the commercial seal should be no less than 1/2" in diameter with no less than 1/8" open space on all sides.

Islander Athletic Marks The Islander athletic program marks are the official series of graphics representing intercollegiate athletics at Texas A&M University-Corpus Christi. Variations of the Islander marks include the full Islander mark, wordmark, and wave-only mark.

Islander Athletic Marks - Colors Islander Athletic Marks - Proper Use Dimensions of the mark should be no less than 1" in diameter with no less than 1/8" open space on all sides.

Izzy the Islander - University Mascot Izzy the Islander - Colors

 
Izzy the Islander is the official mascot of the University. This mark may not be used in part or full for any academic program materials, such as degree program brochures, posters and signage.

University Slogan

The University slogan is "The Island University". It may be used in conjunction with the Primary, Alternate Primary or Co-branded marks in the University's colors. The slogan should not exceed the type size of the University name and should not be placed closer than 1/8" from the University graphic marks.

University Seal

The University Commercial Seal is used for communicating our brand when the graphic marks are not appropriate, such as on certain certificates and recognition pieces, graduation materials, and some merchandise. Dimensions of the commercial seal should be no less than 1/2" in diameter with no less than 1/8" open space on all sides.

Elements of the commercial seal are not to be combined with other University marks and may not be changed in proportion, structure or typeface.

Use of the commercial seal for retail merchandise requires permission or licensure through the trademark licensing administrator in University Services, 361.825.5710.

The President's Seal is for the exclusive use of the Office of the President and may not be used for any purpose not authorized by the University President. The President's Seal can be found on diplomas, official transcripts and other official documents.

Intercollegiate Athletic Marks

The Islander athletic program marks are the official series of graphics representing intercollegiate athletics at Texas A&M University-Corpus Christi. The Islander marks may be used by any University department, program, or recognized student organization for the purpose of non-resale promotions and spirit-building. Variations of the Islander marks include the full Islander mark, the Big “I” mark and the wordmark. Dimensions of the mark should be no less than 1" in diameter with no less than 1/8" open space on all sides.

These marks may not be used in part or full for any academic program material, such as brochures, posters and signage.

Use of the intercollegiate athletic marks for commercial use requires permission or licensure through the trademark licensing administrator in University Services, 361.825.5710.

Izzy the Islander

Izzy the Islander is the official mascot of the University and is used primarily by the Texas A&M University-Corpus Christi intercollegiate athletic programs, student organizations and campus boosters. It may also be used by any University department, program, or recognized student organization for the purpose of non-resale promotions and spirit-building. This mark may not be used in part or full for any academic program materials, such as degree program brochures, posters and signage.

Use of Izzy the Islander marks for commercial use require permission or licensure through the trademark licensing administrator in University Services, 361.825.5710 .

Colors

Official Colors of the University The official colors of Texas A&M University-Corpus Christi are blue and green, with silver serving as an accent. Blue is the dominant color for all purposes.

Tertiary Colors of the University Tertiary colors include those colors for reproducing athletic marks, letterhead and metallic printing.

The official colors of Texas A&M University-Corpus Christi are blue and green, with silver serving as an accent. Blue is the dominant color for all purposes.

Tertiary colors include those colors for reproducing athletic marks, letterhead and metallic printing.

Please contact Marketing & Communications at 361.825.2420 for guidance in color reproduction over various media.

Typography

Standard Typefaces of the University The typeface best suited to complement the graphic mark is Adobe Garamond Small Caps and Oldstyle Figures. Garamond formatted as Small Caps or Times or Times New Roman formatted as Small Caps are acceptable substitutes. Garamond is used on all University stationery items and is readily available in most Microsoft applications.

The University marks are not designed to be typographically altered. However, similar typefaces are often requested to complement the marks. The typeface best suited to complement the graphic mark is Adobe Garamond Small Caps and Oldstyle Figures.

Garamond formatted as Small Caps or Times or Times New Roman formatted as Small Caps are acceptable substitutes. Garamond is used on all University stationery items and is readily available in most Microsoft applications.

Use and Placement

Unacceptable Uses of the University Marks Common mistakes that may occur if the graphic mark is recreated include changing size proportions, stretching the type, using an incorrect typeface, and using incorrect colors or sizes. All alterations of the graphic marks are prohibited.

Business Card All business cards and stationery items are produced through Printing Services, an operation within University Services. Campus units are not allowed to create their own stationery or identification materials apart from those officially provided through Printing Services.

Stationery Please select a form of stationery to view by clicking the links below:

Brochure When applied in print advertising, the Texas A&M University-Corpus Christi graphic mark should appear prominently on the front or first panel of the designed material. Co-branded marks can also be employed when material is used to identify a specific University unit.

Name Tags
Examples of three approved name tags. Please have your vendor contact the Office of Marketing & Communications for approved templates.

Vehicle Signage Vehicle signage should consist of the Texas A&M University-Corpus Christi graphic mark or co-branded identity.

On-campus University Signage On-campus University signage does not require the use of the graphic mark if the co-branded unit is included in the text of the sign. In instances where the University is co-branded with an external organization, business or association the University graphic mark should be the dominant mark on the signage and the co-branded mark is the secondary element.

Common Mistakes

The University graphic marks should originate from one of the approved graphics available online at the University Image Gallery. Do not recreate any graphic mark.

Common mistakes that may occur if a graphic mark is recreated include changing size proportions, stretching type, using an incorrect typeface, and using incorrect colors or sizes. All alterations of any graphic mark are prohibited.

Business Cards and Stationery

An authorized coordinated program for the production of University business cards and stationery provides faculty and staff with materials used for personal identification and correspondence. All business cards and stationery items are produced through Printing Services, an operation within University Services. Campus units are not allowed to create their own stationery or identification materials apart from those officially provided through Printing Services.

Stationery materials can be ordered through Printing Services at 361.825.5679.

Brochures and Collateral Materials

Print advertising and various collateral materials can vary greatly in overall design, but accurate application of the University's graphic marks will ensure a consistent representation of Texas A&M University-Corpus Christi.

When applied in print advertising, the Texas A&M University-Corpus Christi graphic mark should appear prominently on the front or first panel of the designed material. Co-branded marks can also be employed when material is used to identify a specific University unit.

Name Tags

Click here for examples of three approved name tags. Please have your vendor contact the Office of Marketing & Communications for approved templates.

Environmental Applications
Vehicles

Vehicle signage should consist of the Texas A&M University-Corpus Christi graphic mark or co-branded identity.

Signage

On-campus University signage does not require the use of the graphic mark if the co-branded unit is included in the text of the sign. In instances where the University is co-branded with an external organization, business or association the University graphic mark should be the dominant mark on the signage and the co-branded mark is the secondary mark.

For off-campus signage promoting Texas A&M University-Corpus Christi, the University primary mark must be dominant and the name of the University unit may be co-branded.

Image Gallery

Marketing & Communications maintains a robust repository of official graphic marks and photographic images for designers to download when creating brochures and other collateral materials for the promotion of the University and its programs. Any use of these marks for commercial purposes must be coordinated with the trademark licensing administrator in University Services at 361.825.5710.

The Image Gallery is located at: http://imagegallery.tamucc.edu/

The University Seal
 
Graphic Marks
 
Co-Branded Marks
 
Other Branding Marks
 
Colors
 
Typography
 
Use and Placement
 
Image Gallery
 
 
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